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RCG GLOBAL LUXURY INDEX 2021

The RCG Global Luxury Index ranks world cities on their luxury brand presence. The Index is forged on three pillars of the luxury goods industry: Louis Vuitton, Ferrari, and Rolex. Each brand is a leader in its category and its number of stores can be used as a measuring stick. The exhaustive market research and analysis behind each store’s opening by these leading companies provide a strong indicator of a city’s appetite for luxury goods. Wealth is not the only factor influencing the presence of a luxury brand. Culture play also a key role in the attraction of luxury brands. East Asia has shown a strong taste for luxury goods. This can be partly attributed to cultures that view prosperity favourably.

 The RCG Global Luxury Goods Index tracks changes in the ranking over time. Certain cities will see their position as the most luxurious city in the world change. Over time, we see stores open and close. The Index gives a strong indication of how the luxury industry views cities. It can also be used by brands to identify cities where they might open a new store.

Luxury Brand Status Index

Rank 21 Change COUNTRY CITY Louis Vuitton Ferrari Rolex Score 21
1 1 Japan Greater Tokyo 22 3 22 134
2 -1 USA New York Metro Area 17 4 33 133
3 4 South Korea Seoul Capital Area 24 1 10 114
4 -1 China Shanghai Yangtze River Megalopolis 14 3 28 108
5 -1 USA Los Angeles Metro Area 13 4 22 106
6 0 UK Greater London 10 3 29 93
7 -2 Hong Kong Hong Kong 8 1 50 90
8 0 USA Miami Metro Area 11 4 13 89
9 2 China Beijing Jingjinji 10 2 16 72
10 -1 France Paris 9 1 26 70
11 -1 Germany Ruhr metropolitan area 2 2 37 61
12 0 Japan Osaka/ Kobe 9 2 7 59
13 4 USA Las Vegas 10 1 5 53
13 1 Italy Milan 3 2 25 53
15 -2 Russia Moscow 4 3 11 51
16 0 USA Chicago Metro Area 5 2 14 50
17 1 USA San Francisco Bay Area 6 2 9 49
18 5 China Chengyu Metropolitan Region 6 2 7 47
19 0 Taiwan Taipei 6 1 13 45
20 -5 Singapore Singapore 4 1 20 44
21 5 Canada Toronto 5 2 7 43
21 3 Australia Sydney 5 2 7 43
23 3 USA Dallas 6 1 8 40
23 1 Mexico Mexico City 5 1 12 40
25 6 UAE Dubai 4 1 14 38
25 6 USA Houston 4 2 6 38
27 4 Macau Macau 7 0 9 37
28 -9 Thailand Bangkok 3 1 16 36
29 1 USA Washington 5 1 6 34
30 7 Turkey Istanbul 5 1 5 33
30 -9 Malaysia Kuala Lumpur 2 2 9 33
32 -10 Italy Rome 4 1 8 32
33 15 Hawaii Honolulu 5 1 3 31
33 -2 China Guangzhou Pearl River Megapolis 2 2 7 31
35 17 Brazil Sao Paulo 4 1 5 29
35 5 Japan Nagoya 4 1 5 29
35 2 USA Boston 3 1 9 29
38 -3 Philippines Manila 2 1 12 28
39 47 USA San Diego 2 2 3 27
39 6 Australia Brisbane 2 2 3 27
39 4 Germany Munich 2 1 11 27
39 2 Germany Frankfurt 1 1 15 27
43 -17 Australia Melbourne 3 1 5 25
44 -2 UAE Abu Dhabi 2 1 8 24
45 16 USA Saint Antonio 3 1 3 23
45 0 Germany Berlin 2 1 7 23
45 0 USA Detroit 1 1 11 23
45 -1 Japan Fukuoka 3 1 3 23
49 84 South Korea Busan 5 0 2 22
49 8 China Jinan/ Qingdao Metropolis 2 1 6 22
49 3 USA Philadelphia 1 1 10 22
49 -1 Netherlands Amsterdam 2 1 6 22
49 -1 Spain Madrid 2 1 6 22
49 -1 Italy Napoli 2 1 6 22
49 -23 China Dalian/ Shenyang Metropolitain Region 3 0 10 22
56 -4 Spain Barcelona 2 1 5 21
56 -4 USA Seattle 2 1 5 21
56 -20 China Yangtze River Valley Megalopolis 2 1 5 21
59 2 Kuwait Kuwait City 2 1 4 20
59 -2 USA Tampa 2 1 4 20
59 -2 Canada Vancouver 2 1 4 20
62 71 Taiwan Kaohsiung 2 1 3 19
62 -5 Saudi Arabia Riyadh 2 1 3 19
62 -25 Indonesia Jakarta 3 0 7 19
65 102 China Xi'an 3 0 4 16
65 21 USA Portland 1 1 4 16
65 21 Israel Tel Aviv 1 1 4 16
65 11 Switzerland Geneva 1 1 4 16
65 11 Saudi Arabia Jeddah 1 1 4 16
65 11 India Mumbai 1 1 4 16
65 11 Panama Panama City 1 1 4 16
65 11 Austria Vienna 1 1 4 16
65 11 Switzerland Zurich 1 1 4 16
65 5 Portugal Lisbon 1 1 6 18
65 5 Chile Santiago 1 1 6 18
65 5 USA Denver 1 1 4 16
65 5 UK Manchester 1 1 4 16
65 5 USA Phoenix 1 1 4 16
65 -1 Germany Hamburg 1 1 6 18
65 -1 South Africa Johannesburg 1 1 6 18
65 -1 India New Delhi 1 1 6 18
65 -1 Germany Stuttgart 1 1 6 18
65 -4 Greece Athens 1 0 14 18
65 -13 USA Atlanta 2 1 2 18
73 3 Poland Warsaw 1 1 5 17
86 17 Argentina Buenos Aires 1 0 11 15
86 17 China Xiamen 1 1 3 15
86 0 Belgium Antwerp 1 1 3 15
86 0 New Zealand Auckland 1 1 3 15
86 0 Denmark Copenhagen 1 1 3 15
86 0 Canada Montreal 1 1 3 15
86 0 Australia Perth 1 1 3 15
86 0 Czech Republic Prague 1 1 3 15
86 -10 Belgium Brussels 1 1 3 15
86 -10 South Africa Cape Town 1 1 3 15
86 -10 Bahrain Manama 1 1 3 15
86 -16 Taiwan Taichung 1 1 3 15
98 69 Luxembourg Luxembourg City 1 1 2 14
98 69 Sweden Stockholm 1 1 2 14
98 38 USA Salt Lake City 1 1 2 14
98 5 Switzerland Basel 1 1 2 14
98 5 France Bordeaux 1 1 2 14
98 5 Romania Bucharest 1 1 2 14
98 5 France Cannes 1 1 2 14
98 5 Morocco Casablanca 1 1 2 14
98 5 USA Columbus 1 1 2 14
98 5 Qatar Doha 1 1 2 14
98 5 Italy Florence 1 1 2 14
98 5 Japan Hiroshima 1 1 2 14
98 5 Switzerland Lausanne 1 1 2 14
98 5 USA Orlando 1 1 2 14
98 5 Japan Sapporo 1 1 2 14
98 5 France Toulouse 1 1 2 14
98 5 Italy Verona 1 1 2 14
98 -12 USA Austin 1 1 2 14
98 -12 Venezuela Caracas 0 1 6 14
98 -12 China Hachang Megalopolis 2 0 6 14
98 -12 Monaco Monaco 1 1 2 14
98 -12 Italy Turin 1 1 2 14
120 6 Italy Bari 1 1 1 13
120 0 Lebanon Beirut 1 1 1 13
120 0 UK Birmingham 1 1 1 13
120 0 Colombia Bogota 1 1 1 13
120 0 Hungary Budapest 1 1 1 13
120 0 Canada Calgary 1 1 1 13
120 0 UK Edinburgh 1 1 1 13
120 0 South Korea Jeju 3 0 1 13
120 0 UK Leeds 1 1 1 13
176 2 Japan Okayama 1 0 2 6
176 2 Aruba Oranjestad 1 0 2 6
176 2 Italy Padova 1 0 2 6
176 2 Japan Shizuoka 1 0 2 6
176 2 USA St. Louis 1 0 2 6
176 2 Italy Venice 1 0 2 6
176 -9 Mexico Guadalajara 1 0 2 6
176 -9 France Saint Tropez 1 0 2 6
176 -73 China Hefei 1 0 2 6
176 -112 USA Birmingham 1 0 2 6
198 Italy Massa 1 0 1 5
198 China Nanning 1 0 1 5
198 Mexico Santiago de Queretaro 1 0 1 5
198 Japan Wakayama 1 0 1 5
198 81 South Korea Daejeon 1 0 1 5
198 59 Thailand Phuket 1 0 1 5
198 9 Kazakhstan Almaty 1 0 1 5
198 9 USA Aspen 1 0 1 5
198 9 Brazil Brazilia 1 0 1 5
198 9 Brazil Goiania 1 0 1 5
198 9 Switzerland Gstaad 1 0 1 5
198 9 Saint Barthelemy Gustavia 1 0 1 5
198 9 South Korea Gwangju 1 0 1 5
198 9 Japan Hamamatsu 1 0 1 5
198 9 Finland Helsinki 1 0 1 5
198 9 Japan Kagoshima 1 0 1 5
198 9 Japan Kanazawa 1 0 1 5
198 9 Ukraine Kiev 1 0 1 5
198 9 Japan Kitakyushu 1 0 1 5
198 9 Austria Kitzbuhel 1 0 1 5
198 9 France Lille 1 0 1 5
198 9 France Marseille 1 0 1 5
198 9 Japan Niigata 1 0 1 5
198 9 Japan Okinawa 1 0 1 5
198 9 Italy Palermo 1 0 1 5
198 9 USA Palm Springs 1 0 1 5
198 9 Mexico Puebla 1 0 1 5
198 9 New Zealand Queenstown 1 0 1 5
198 9 Netherlands Rotterdam 1 0 1 5
198 9 USA Sacramento 1 0 1 5
198 9 Dominican Republic Santo Domingo 1 0 1 5
198 9 Japan Sendai 1 0 1 5
198 9 Austria Slazburg 1 0 1 5
198 9 Switzerland St. Moritz 1 0 1 5
198 9 Taiwan Tainan 1 0 1 5
198 9 Japan Takamatsu 1 0 1 5
198 9 China Zhengzhou 1 0 1 5
198 -20 France Courchevel 1 0 1 5
198 -20 Brazil Curitiba 1 0 1 5
198 -20 Ireland Dublin 1 0 1 5
198 -20 Canada Edmonton 1 0 1 5
198 -20 Vietnam Hanoi 1 0 1 5
198 -20 USA Nashville 1 0 1 5
198 -20 France Nice 1 0 1 5
198 -20 Norway Oslo 1 0 1 5
198 -20 Brazil Porto Alegre 1 0 1 5
198 -20 Russia Sochi 1 0 1 5
198 -95 France Strasbourg 1 0 1 5
246 2 Australia Cairns 1 0 0 4
246 2 France Deauville 1 0 0 4
246 2 Japan Koriyama 1 0 0 4
246 2 Morocco Marrakesh 1 0 0 4
246 2 Japan Nara 1 0 0 4
246 2 Bahamas Nassau 0 0 4 4
246 2 South Korea Ulsan 1 0 0 4
246 -39 Jordan Amman 1 0 0 4
246 -39 Belgium Bruges 1 0 0 4
246 -39 Brazil Campina 1 0 0 4
256 6 Sri Lanka Colombo 0 0 3 3
256 1 Mauritius Port Louis 0 0 3 3
256 -8 Egypt Cairo 0 0 3 3
259 20 Tunisia Tunis 0 0 2 2
259 3 Andorra Andorra la Vella 0 0 2 2
259 3 Brazil Belo Horizonte 0 0 2 2
259 3 India Chennai 0 0 2 2
259 3 Guatemala Guatemala City 0 0 2 2
259 3 Bermuda Hamilton 0 0 2 2
259 3 Pakistan Karachi 0 0 2 2
259 3 India Kolkata 0 0 2 2
259 3 Peru Lima 0 0 2 2
259 3 Costa Rica San Jose 0 0 2 2
259 3 Iran Tehran 0 0 2 2
259 3 Libya Tripoli 0 0 2 2
259 3 Liechtenstein Vaduz 0 0 2 2
259 -2 Cayman Islands George Town 0 0 2 2
259 -2 Malta Valletta 0 0 2 2
259 -81 Guam Tumon 0 0 2 2
275 British Virgin islands Road Town 0 0 1 1
275 4 Kazakhstan Astana 0 0 1 1
275 4 Paraguay Asuncion 0 0 1 1
275 4 USA Atlantic City 0 0 1 1
275 4 Serbia Belgrade 0 0 1 1
275 4 Slovakia Bratislava 0 0 1 1
275 4 Italy Brescia 0 0 1 1
275 4 Colombia Cali 0 0 1 1
275 4 Russia Ekaterinburg 0 0 1 1
275 4 Gibraltar Gibraltar 0 0 1 1
275 4 Cyprus Limassol 0 0 1 1
275 4 Slovenia Ljubljana 0 0 1 1
275 4 Colombia Medellin 0 0 1 1
275 4 Uruguay Montevideo 0 0 1 1
275 4 Vanuatu Port Vila 0 0 1 1
275 4 Ecuador Quito 0 0 1 1
275 4 Iceland Reykjavik 0 0 1 1
275 4 Dominica Roseau 0 0 1 1
275 4 Jersey Saint Helier 0 0 1 1
275 4 Antigua and Barbuda Saint John's 0 0 1 1
275 4 El Salvador San Salvador 0 0 1 1
275 4 Bulgaria Sofia 0 0 1 1
275 4 Italy Udine 0 0 1 1
275 -13 Barbados Bridgetown 0 0 1 1
275 -13 Saint Lucia Castries 0 0 1 1
275 -13 Fiji Suva 0 0 1 1
275 -18 Cyprus Nicosia 0 0 1 1
275 -68 US Virgin Islands Charlotte Amalie 0 0 1 1
275 -68 USA Tucson 0 0 1 1
275 -68 Mongolia Ulaanbaatar 0 0 1 1
275 -68 Japan Utsunomiya 0 0 1 1
275 -131 Australia Adelaide 0 0 1 1
275 -131 China Fuzhou 0 0 1 1
308 -29 Greece Corfu 0 0 0 0
308 -29 Pakistan Lahore 0 0 0 0
308 -29 Kenya Nairobi 0 0 0 0
308 -29 Laos Vientiane 0 0 0 0
308 -60 Japan Oita 0 0 0 0
308 -101 China Wenzhou 0 0 0 0

METHODOLOGY

All the data were taken from the official websites of Louis Vuitton, Ferrari, and Rolex in December 2020.

Cities have been grouped into their largest denomination (economic areas or metropolitan areas) as per government definitions.

 Points were attributed according to the store count in each city. Any error in the number of stores and dealerships can be attributed to miscounts, errors on the company’s official website, or delays in updating information on the website.

Stores that were temporarily closed received points, but those labeled ‘’permanently closed’’ were not.

Louis Vuitton stores were given 4pts, Ferrari dealerships 8pts, and Rolex resellers 1pt.

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